Agent-Readiness Grade

Agent-Readiness Grade / outbrain.com

C

outbrain.com

8/12 · 67% (scaled from 5 measurable areas)

Graded 2026-10-07 02:35 UTC in 0.6s · JSON · re-grade now

Top fixes

  1. Machine-readable surfaces (+1 point): Publish /llms.txt (a short Markdown guide to your key pages); one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents. How to fix
  2. Structured data (+1 point): add a JSON-LD block (Organization or WebSite, plus Product, FAQPage or Article where relevant) so answer engines describe you accurately. How to fix
  3. MCP census entry (+1 point): Publish /.well-known/x402 with your paid routes so payment indexers can list you. How to fix

Ordered by points recoverable. Each area: 2/2 pass, 1/2 warn, 0/2 fail.

outbrain.com is graded C. The $49 AI Visibility Full Report turns the 2 failing checks above (machine-readable surfaces, structured data) into a prioritized, specific fix list for outbrain.com, and tests 8 real buyer questions across ChatGPT-class models to show what AI answers say about you today.

Get the full report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).

Crawler access (robots.txt)

2/2 · pass

8 of 8 AI crawlers may read the site, 0 disallowed

  • GET /robots.txt -> HTTP 200, 2.7 KB, 8 user-agent groups
  • Allowed: GPTBot (via *) (37 path rules), ClaudeBot (via *) (37 path rules), OAI-SearchBot (via *) (37 path rules), PerplexityBot (via *) (37 path rules), Google-Extended (via *) (37 path rules), Amazonbot (via *) (37 path rules), CCBot (via *) (37 path rules), Bytespider (via *) (37 path rules)
  • Sitemap declared: https://www.outbrain.com/sitemap.xml, https://www.outbrain.com/help/sitemaps.xml

Fix: Nothing to fix here.

Machine-readable surfaces

1/2 · warn

None of the 7 machine-readable surfaces is published (a sitemap is declared in robots.txt)

  • /llms.txt: HTTP 406
  • /sitemap.xml: HTTP 406
  • /.well-known/x402: HTTP 406
  • /.well-known/agent-card.json: HTTP 406
  • /.well-known/mcp-registry-auth: HTTP 406
  • /openapi.json: HTTP 406
  • /ai.txt: HTTP 406
  • Sitemap declared in robots.txt instead: https://www.outbrain.com/sitemap.xml

Fix: Publish /llms.txt (a short Markdown guide to your key pages); one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents.

Readable without JavaScript

2/2 · pass

Home page is readable

  • GET https://outbrain.com/ -> HTTP 200 after 1 redirect (final: https://www.outbrain.com/), text/html, 25 KB
  • 4,589 characters of visible text with scripts, styles and tags removed; <title>: "Outbrain Direct Response to Maximize Your ROI"
  • 1 external script, 2 inline; <noscript> present
  • first words: "Skip Navigation Advertisers Advertisers Ads Specs Buy Your Way Referral Program Media Owners Publishers Company About Us Investors Leadershi..."

Fix: Nothing to fix here.

Structured data

1/2 · warn

No JSON-LD, Open Graph complete

  • 0 JSON-LD blocks
  • Open Graph: og:title "Outbrain Direct Response to Maximize Your ROI"; og:description present
  • meta description: present

Fix: add a JSON-LD block (Organization or WebSite, plus Product, FAQPage or Article where relevant) so answer engines describe you accurately.

MCP census entry (index.agentexchange.work)

1/2 · warn

Exposes /mcp but is not in the census

  • census unavailable (refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time )
  • GET /mcp -> HTTP 406: an endpoint answers
  • Index MCP probe record: refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time

Fix: Publish /.well-known/x402 with your paid routes so payment indexers can list you.

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$49 AI Visibility Full Report

This grade is free and automated. The paid next step is the $49 AI Visibility Full Report (which brands a representative AI model, standing in for ChatGPT-class assistants, names when buyers ask about your category, with a prioritized fix list) from aivisibility.agentexchange.work, run for outbrain.com. It includes:

Get the Full Report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).

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