Top fixes
- Structured data (+2 points): add a JSON-LD block (Organization or WebSite, plus Product, FAQPage or Article where relevant); add og:title and og:description so answer engines describe you accurately. How to fix
- Machine-readable surfaces (+1 point): Publish /llms.txt (a short Markdown guide to your key pages); one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents. How to fix
- Readable without JavaScript (+1 point): Move the essentials (what you do, prices, contact, key pages) into server-rendered HTML instead of loading them with JavaScript. How to fix
Ordered by points recoverable. Each area: 2/2 pass, 1/2 warn, 0/2 fail.
zwilling.com is graded D. The $49 AI Visibility Full Report turns the 2 failing checks above (structured data, machine-readable surfaces) into a prioritized, specific fix list for zwilling.com, and tests 8 real buyer questions across ChatGPT-class models to show what AI answers say about you today.
Get the full report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).
Crawler access (robots.txt)
2/2 · pass
8 of 8 AI crawlers may read the site, 0 disallowed
- GET /robots.txt -> HTTP 200, 1.5 KB, 1 user-agent group
- Allowed: GPTBot (via *) (29 path rules), ClaudeBot (via *) (29 path rules), OAI-SearchBot (via *) (29 path rules), PerplexityBot (via *) (29 path rules), Google-Extended (via *) (29 path rules), Amazonbot (via *) (29 path rules), CCBot (via *) (29 path rules), Bytespider (via *) (29 path rules)
- Sitemap declared: https://www.zwilling.com/us/sitemap_index.xml, https://www.zwilling.com/tr/sitemap_index.xml, https://www.zwilling.com/de/sitemap_index.xml (+12)
Fix: Nothing to fix here.
Machine-readable surfaces
1/2 · warn
None of the 7 machine-readable surfaces is published (a sitemap is declared in robots.txt)
- /llms.txt: HTTP 410
- /sitemap.xml: HTTP 404
- /.well-known/x402: HTTP 410
- /.well-known/agent-card.json: HTTP 410
- /.well-known/mcp-registry-auth: HTTP 410
- /openapi.json: HTTP 410
- /ai.txt: HTTP 410
- Sitemap declared in robots.txt instead: https://www.zwilling.com/us/sitemap_index.xml
Fix: Publish /llms.txt (a short Markdown guide to your key pages); one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents.
Readable without JavaScript
1/2 · warn
Home page is partly JS-dependent
- GET https://zwilling.com/ -> HTTP 200 after 2 redirects (final: https://www.zwilling.com/us/), text/html, 240 KB
- 4,958 characters of visible text with scripts, styles and tags removed; <title>: "ZWILLING, MIYABI & DEMEYERE - Premium Kitchenware"
- 31 external scripts, 35 inline; <noscript> present
- empty root container found (<div class="d-none" id="appleid-signin" data-color="black" data-border="true" da): the page is assembled by JavaScript
- first words: "SKIP TO MAIN CONTENT Click to view our accessibility statement or contact use with accessibility-related questions. Free shipping above $79 ..."
Fix: Move the essentials (what you do, prices, contact, key pages) into server-rendered HTML instead of loading them with JavaScript.
Structured data
0/2 · fail
No JSON-LD, Open Graph incomplete
- 0 JSON-LD blocks
- Open Graph: no og:title; no og:description
- meta description: present
Fix: add a JSON-LD block (Organization or WebSite, plus Product, FAQPage or Article where relevant); add og:title and og:description so answer engines describe you accurately.
Legal notices (TAKE IT DOWN desk check)
not measured
Unavailable
- takeitdown.agentexchange.work/check.json: refused takeitdown.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would - unavailable
Fix: Re-run in a few minutes; the notice check could not be completed.
MCP census entry (index.agentexchange.work)
1/2 · warn
Exposes /mcp but is not in the census
- census unavailable (refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time )
- GET /mcp -> HTTP 410 (text/html): an endpoint answers
- Index MCP probe record: refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time
Fix: Publish /.well-known/x402 with your paid routes so payment indexers can list you.
$49 AI Visibility Full Report
This grade is free and automated. The paid next step is the $49 AI Visibility Full Report (which brands a representative AI model, standing in for ChatGPT-class assistants, names when buyers ask about your category, with a prioritized fix list) from aivisibility.agentexchange.work, run for zwilling.com. It includes:
- 8 real buyer questions tested across ChatGPT-class models
- Competitor share-of-voice: who AI names, how often, versus you
- Full GEO site audit with prioritized, specific fixes
- Agent-Readiness Score: crawler access, llms.txt, schema, discovery manifest
- Custom 30/60/90-day action plan to get cited by ChatGPT, Perplexity and Google AI Overviews
- Shareable report, generated in about 60 seconds after checkout
Get the Full Report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).
