Agent-Readiness Grade

Agent-Readiness Grade / mckinsey.com

F

mckinsey.com

2/12 · 17% (scaled from 4 measurable areas)

Graded 2026-09-30 19:22 UTC in 0.4s · JSON · re-grade now

Top fixes

  1. Crawler access (+2 points): Return a 200 robots.txt (or a clean 404) so crawlers are not told to stay away by a server error. How to fix
  2. Machine-readable surfaces (+2 points): Publish /llms.txt (a short Markdown guide to your key pages); /sitemap.xml; one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents. How to fix
  3. Readable without JavaScript (+2 points): Your edge serves a challenge or error to non-browser fetchers; allowlist the AI crawlers you want (at least for the home page) or serve them a static version. How to fix

Ordered by points recoverable. Each area: 2/2 pass, 1/2 warn, 0/2 fail.

mckinsey.com is graded F. The $49 AI Visibility Full Report turns the 2 failing checks above (crawler access, machine-readable surfaces) into a prioritized, specific fix list for mckinsey.com, and tests 8 real buyer questions across ChatGPT-class models to show what AI answers say about you today.

Get the full report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).

Crawler access (robots.txt)

0/2 · fail

Robots.txt answers HTTP 520; RFC 9309 tells crawlers to treat that as "disallow everything"

  • GET /robots.txt -> HTTP 520

Fix: Return a 200 robots.txt (or a clean 404) so crawlers are not told to stay away by a server error.

Machine-readable surfaces

0/2 · fail

None of the 7 machine-readable surfaces is published

  • /llms.txt: HTTP 520
  • /sitemap.xml: HTTP 520
  • /.well-known/x402: HTTP 520
  • /.well-known/agent-card.json: HTTP 520
  • /.well-known/mcp-registry-auth: HTTP 520
  • /openapi.json: HTTP 520
  • /ai.txt: HTTP 520

Fix: Publish /llms.txt (a short Markdown guide to your key pages); /sitemap.xml; one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents.

Readable without JavaScript

0/2 · fail

Home page is not available to a plain fetch (HTTP 520)

  • GET https://mckinsey.com/ -> HTTP 520 after 1 redirect (final: https://www.mckinsey.com/), text/plain, 16 B

Fix: Your edge serves a challenge or error to non-browser fetchers; allowlist the AI crawlers you want (at least for the home page) or serve them a static version.

Structured data

not measured

Home page returned HTTP 520; structured data not measurable

  • GET https://mckinsey.com/ -> HTTP 520, text/plain

Fix: Let non-browser fetchers reach the home page first.

MCP census entry (index.agentexchange.work)

1/2 · warn

Exposes /mcp but is not in the census

  • census unavailable (refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time )
  • GET /mcp -> HTTP 520 (text/plain): an endpoint answers
  • Index MCP probe record: refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time

Fix: Publish /.well-known/x402 with your paid routes so payment indexers can list you.

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$49 AI Visibility Full Report

This grade is free and automated. The paid next step is the $49 AI Visibility Full Report (which brands a representative AI model, standing in for ChatGPT-class assistants, names when buyers ask about your category, with a prioritized fix list) from aivisibility.agentexchange.work, run for mckinsey.com. It includes:

Get the Full Report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).

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