Top fixes
- Crawler access (+2 points): Add a group for ClaudeBot, PerplexityBot, Google-Extended and the others with "Allow: /" (or drop the blanket "Disallow: /") if you want answer engines to cite you. How to fix
- Readable without JavaScript (+2 points): Your edge serves a challenge or error to non-browser fetchers; allowlist the AI crawlers you want (at least for the home page) or serve them a static version. How to fix
- Machine-readable surfaces (+1 point): Publish /llms.txt (a short Markdown guide to your key pages); one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents. How to fix
Ordered by points recoverable. Each area: 2/2 pass, 1/2 warn, 0/2 fail.
wsj.com is graded F. The $49 AI Visibility Full Report turns the 2 failing checks above (crawler access, machine-readable surfaces) into a prioritized, specific fix list for wsj.com, and tests 8 real buyer questions across ChatGPT-class models to show what AI answers say about you today.
Get the full report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).
Crawler access (robots.txt)
0/2 · fail
2 of 8 AI crawlers may read the site, 6 disallowed
- GET /robots.txt -> HTTP 200, 4.2 KB, 2 user-agent groups
- Allowed: GPTBot (49 path rules), OAI-SearchBot (49 path rules)
- Disallowed: ClaudeBot (via *), PerplexityBot (via *), Google-Extended (via *), Amazonbot (via *), CCBot (via *), Bytespider (via *)
- "User-agent: *" disallows the whole site; only crawlers named explicitly may read it
- Sitemap declared: https://www.wsj.com/sitemap.xml, https://www.wsj.com/wsjsitemaps/wsj_google_news.xml, https://www.wsj.com/wsj_video_recent.xml (+9)
Fix: Add a group for ClaudeBot, PerplexityBot, Google-Extended and the others with "Allow: /" (or drop the blanket "Disallow: /") if you want answer engines to cite you.
Machine-readable surfaces
1/2 · warn
1 of 7 surfaces present (/sitemap.xml)
- /llms.txt: HTTP 403
- /sitemap.xml: HTTP 200, XML sitemap (44 KB)
- /.well-known/x402: HTTP 403
- /.well-known/agent-card.json: HTTP 403
- /.well-known/mcp-registry-auth: HTTP 403
- /openapi.json: HTTP 403
- /ai.txt: HTTP 403
Fix: Publish /llms.txt (a short Markdown guide to your key pages); one agent surface: /openapi.json, /.well-known/agent-card.json, or /.well-known/x402 if you sell to agents.
Readable without JavaScript
0/2 · fail
Home page is not available to a plain fetch (HTTP 401)
- GET https://wsj.com/ -> HTTP 401 after 1 redirect (final: https://www.wsj.com/), text/html, 767 B
- <title>: "wsj.com"
Fix: Your edge serves a challenge or error to non-browser fetchers; allowlist the AI crawlers you want (at least for the home page) or serve them a static version.
Structured data
not measured
Home page returned HTTP 401; structured data not measurable
- GET https://wsj.com/ -> HTTP 401, text/html
Fix: Let non-browser fetchers reach the home page first.
Legal notices (TAKE IT DOWN desk check)
not measured
Unavailable
- takeitdown.agentexchange.work/check.json: refused takeitdown.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would - unavailable
Fix: Re-run in a few minutes; the notice check could not be completed.
MCP census entry (index.agentexchange.work)
1/2 · warn
Exposes /mcp but is not in the census
- census unavailable (refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time )
- GET /mcp -> HTTP 403 (text/html): an endpoint answers
- Index MCP probe record: refused index.agentexchange.work: hosts on agentexchange.work cannot be graded from inside the same Cloudflare zone; every check would time
Fix: Publish /.well-known/x402 with your paid routes so payment indexers can list you.
$49 AI Visibility Full Report
This grade is free and automated. The paid next step is the $49 AI Visibility Full Report (which brands a representative AI model, standing in for ChatGPT-class assistants, names when buyers ask about your category, with a prioritized fix list) from aivisibility.agentexchange.work, run for wsj.com. It includes:
- 8 real buyer questions tested across ChatGPT-class models
- Competitor share-of-voice: who AI names, how often, versus you
- Full GEO site audit with prioritized, specific fixes
- Agent-Readiness Score: crawler access, llms.txt, schema, discovery manifest
- Custom 30/60/90-day action plan to get cited by ChatGPT, Perplexity and Google AI Overviews
- Shareable report, generated in about 60 seconds after checkout
Get the Full Report — $49 Stripe checkout asks for your brand name and category; the report is ready about 60 seconds after payment. Legal notices and the MCP census entry are not in this report (free: Compliance Desk check, census claim).
